BetterPoints is a free app that rewards people for making more sustainable travel choices. Users earn points for activities such as walking, cycling and using public transport, which can be exchanged for high street vouchers and shop discounts or donated to charity.
For businesses, BetterPoints offers a simple way to encourage healthier travel habits among staff. As well as supporting employee wellbeing and reducing reliance on the car, it can provide useful insights into how employees travel to and from work.
Businesses can also use BetterPoints to raise their profile, attract new customers and promote offers to people already choosing to travel actively around Leicester.
Run workplace campaigns and challenges
BetterPoints can provide support for workplace wellbeing campaigns, active travel initiatives and staff challenges at a cost. Employees can earn points for taking part in activities and events, helping to keep engagement high and encourage long-term behaviour change.
Businesses can also arrange for points to be redeemed against workplace facilities, products or services. This could include staff cafés, fitness classes, wellbeing activities or other employee benefits.
Boost your commute!
Businesses can join the ‘Boost Your Commute’ initiative, which rewards employees with extra BetterPoints when they walk or cycle to participating workplaces.
Once a workplace has been added to the scheme, staff automatically earn bonus points for active commuting, providing an extra incentive to leave the car at home.
Promote your business
Local businesses can join the BetterPoints rewards catalogue by offering vouchers, discounts or prizes through the app. This provides an opportunity to reach new customers, encourage repeat visits and increase awareness of your products and services.
Rewards can be tailored to suit your business, from money-off vouchers and special offers to sponsored prizes and giveaways.
Case Study - University Hospitals of Leicester
University Hospitals of Leicester (UHL) has been successfully working with BetterPoints for a number of years. The Trust promotes the app through its staff webpage, at travel events and as part of staff inductions. One of the reward partners are the hospital restaurants.
The Trust has numerous case studies demonstrating how BetterPoints has successfully encouraged staff to change their travel behaviour. The UHL’s latest focus has been on encouraging car users to consider changing their mode of travel, using the rewards available through BetterPoints as an incentive.